Aside from offering a superior and more natural product, Earthbath is committed to upholding sustainability principles in the development of their diverse lines of pet shampoos and bathing products. While their offerings are an excellent option for any pet owner, it is essential to address the use of bright, unnatural colors that seem to conflict with the company's core value of environmental sustainability. With this redesign, my goal was to elevate Earthbath's brand to resonate with the modern era while preserving its authentic, nature-inspired essence, further accentuating their commitment to their core values.